Ideal Customers: Dogs, Cats and Rats??

This is an interesting find that I learnt recently. I’ve heard of customers as raving fans, as your number ones, I’ve never heard of someone talking about their customers as dogs, cats and rats.

Let me know if you agree with this analogy and whether this makes sense to your business. In my business, if makes perfect sense!

Listen to tonight’s sound bite to find out exactly what it means to have dogs, cats and rats as your customer.

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