Ideal Customers: Dogs, Cats and Rats??

This is an interesting find that I learnt recently. I’ve heard of customers as raving fans, as your number ones, I’ve never heard of someone talking about their customers as dogs, cats and rats. Let me know if you agree with this analogy and whether this makes sense to your business. In my business, if makes perfect sense! Listen to tonight’s sound bite to find out exactly what it means to have dogs, cats and rats as your customer.

Entrepreneurship: The Road Less Travelled

Hi Guys, It’s been a long while since my last post, please excuse my being super sick and having to work, work and work at gettingĀ to different workshops and trainings. I’ve ventured into the world of sound cloud and so far I am loving it! I am committing to daily sound bites, some long ones, some short ones, some stories and some helpful and hopefully inspiring sounds. I thought I’d start with something that was very challenging and very outside […]