Ideal Customers: Dogs, Cats and Rats??

This is an interesting find that I learnt recently. I’ve heard of customers as raving fans, as your number ones, I’ve never heard of someone talking about their customers as dogs, cats and rats. Let me know if you agree with this analogy and whether this makes sense to your business. In my business, if makes perfect sense! Listen to tonight’s sound bite to find out exactly what it means to have dogs, cats and rats as your customer.

Is the Market too Small for My New Business?

This is one of those questions that every new entrepreneur or business owner asks before they step foot into the world of small business. I assure you that this is a natural and logical question to ask because who would want to invest their own money into a market that is already saturated with many of the same people trying to fight to win a market share. Let me challenge you on this. What if you changed the way you […]

Entrepreneurship: The Road Less Travelled

Hi Guys, It’s been a long while since my last post, please excuse my being super sick and having to work, work and work at gettingĀ to different workshops and trainings. I’ve ventured into the world of sound cloud and so far I am loving it! I am committing to daily sound bites, some long ones, some short ones, some stories and some helpful and hopefully inspiring sounds. I thought I’d start with something that was very challenging and very outside […]